Author: Ashish Sandhu

what is marketing myopia

What is Marketing Myopia? Avoid Failure like Kodak by Understanding the Market

Introduction to Marketing Myopia Marketing myopia is a concept that refers to a short-sighted and inward approach to marketing, in which businesses focus primarily on their own needs and products rather than understanding and fulfilling the needs of their customers. This perspective limits their ability to adapt to changes in the market and can hinder long-term growth and success. Causes …

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How Marketing Funnels work

How Marketing Funnels Work: The Ultimate Guide to Mastering Your Sales Process

Introduction to Marketing Funnels Marketing funnels play a crucial role in guiding potential customers through the buying process. From raising awareness of a brand to driving conversions, marketing funnels provide a framework for understanding and optimizing the customer journey. In this article, we will explore the concept of marketing funnels and how they work to drive sales and support marketing …

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Top 5 tips for SEO

Top 5 Tips for SEO Success: Boost Your Rankings and Dominate Search Engines Today!

SEO, or search engine optimization, is a critical aspect of improving your website’s visibility and driving organic traffic. Whether you are a beginner or an advanced SEO practitioner, these top 5 tips will help you optimize your website and boost your rankings. By implementing these techniques, you can improve the overall performance of your website in search engine results pages …

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