What is Marketing Myopia? Avoid pitfalls with customer focus. Learn from Kodak, Nokia failures!

Introduction to Marketing Myopia Understanding the Concept Marketing Myopia is a term coined by Theodore Levitt in 1960, focusing on the shortsightedness of some companies in defining their business. This concept highlights how businesses often prioritize their products and services over understanding the needs and demands of their customers. The Role of Customer-Centric Approach Companies that fall victim to marketing …

Continue Reading

Categories